The book is broken into three sections:
- Direct the Rider - Find the Bright Spots. Script the Critical Moves & Point to the Destination
- Motivate the Elephant - Find the Feeling, Shrink the Change, Grow Your People
- Shape the Path - Tweak the Environment, Build the Habits, Rally the Herd
What I particularly like about this book, was the accessibility of the message. As Agilists, it is often our role to change or transform the teams we work with. Switch provides simple techniques that Agilists can immediately apply. I know this, because I have seen it in action. So no matter what your role, if your work involves changing behaviours this book is for you.
Some of my favourite takeaways from Switch:
"What looks like resistance is often a lack of clarity."
"Find the bright spots.. What's working and how can we do more of it?"
"In almost all successful change efforts, the sequence is ... SEE-FEEL-CHANGE. You're presented with evidence that makes you feel something."
"Shrink the change." Not only does this help flow, but "When you engineer early success, what you are really doing is engineering hope".To read about how we applied Switch when introducing changes to the software development teams that formed part of the EDW Release Train check out: Switch in Action: Business Change Management Applied to Software Engineering
For a more extensive list of books that have inspired me and my team check out our bookshelf: http://www.prettyagile.com/p/bookshelf.html