In February 2013, +Gojko Adzic hosted a one day workshop with a number of Agile thought leaders who are passionate about “Building the Right Thing”, including +Mary Poppendieck, +Jeff Patton, +Karl Scotland, and +Chris Matts among others. After some discussion on the various techniques they had been using such as Impact Mapping, Story Mapping, Lean Canvas, Real Options and Feature Injection, the group decided to focus on the commonalities with a view to creating a shared message:
The idea that great results happen when people know why they are doing their work really resonated with me. I’m sure this is a large part of why I fell in love with impact mapping. In Impact Mapping, “why” (aka the goal) is at the centre. Getting the goal right is the key to a good impact map, but it is not always easy.